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Sign-up Bonus (SUB)

A one-time bonus of points awarded for opening a credit card and meeting the minimum spend requirement.

Full definition

The sign-up bonus (SUB) is the headline points offer on a new credit card, usually 60K-100K points after spending $3-$6K in the first 3-6 months. Sign-up bonuses are the primary way serious points earners accumulate currency — a single SUB on the right card can fund a round-trip business class to Europe.

Strategy: earn SUBs in sequence, not all at once. Most banks have restrictions (Chase 5/24, Amex once-per-lifetime, etc.) that limit how frequently you can re-earn the same card's SUB.

Also known as: welcome offer, welcome bonus

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